PURA VIDA COFFEE is made from premium Fair Trade organic Arabica beans
handpicked in the mountains of the world’s premier coffee growing regions; slow roasted in small batches.
Feel free to explore some of our topics below to learn everything you need to know about our beans!
High Quality Standards
Our high quality standards are put to the test straight out of the soil where we grow our beans and again at our local roaster where they are packaged and shipped. Right when our beans are harvested they are graded with high quality criteria ensuring no bean imperfections. Through proper size, aroma, color, purity, and ripeness; our beans quality assurance is always tested before being shipped away. Once at our roaster they are closely monitored through small batches along every step of the roasting process. Finally, our coffee is given a quality control taste test to promote high quality consistency before being packaged and shipped directly to you!
Fresh locally roasted
"Fair Trade Certified™ means that farmers are paid a fair wage, which helps to lift them out of poverty. From far-away farms to your home or office, Fair Trade products come from farmers and workers who are justly compensated. We are committed to Fair Trade because it helps farmers in developing countries build sustainable businesses that positively influence their communities. With Fair Trade products, the money you spend on day-to-day goods can improve an entire community's daily lives.
Organic coffee is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic coffee is grown without synthetic fertilizers, pesticides or hormones. Organic farming protects the health of people and the planet by reducing overall exposure to toxic chemicals that can end up in the ground, air, water and food supply.
Shade grown coffee is cultivated in the traditional way, below forest trees providing natural habitat. This method incorporates principles of natural ecology through wildlife management and climate control. Shade-grown coffee allows for less water pollution, less soil erosion, reduced threats to the environment and human health and even provides important habitat for both native and migratory bird species. Shade-grown trees house two-thirds of the bird species found in natural forests in the same geographic areas. Along with supporting the environment, it takes the beans much longer to mature and ripen when shade-grown so they end up with a more complex flavor.
Use our flow chart to help you get started on finding your ultimate roast! And you can learn where your all time favorite roast comes up on our Dark to Light scale! Can you find our darkest roast? How about our lightest?